About Us

Built to Solve a
Real Problem

Smart Pool started as one person's frustration with his own pool. The result is an app that every Pentair pool owner deserves.

Smart Pool
Smart Pool
Independent · Silicon Valley

Smart Pool is an independent software company founded by a Silicon Valley veteran who wanted better control of his own backyard pool. No venture funding, no product committees, no compromise — just carefully crafted software built to the standard of the world's best consumer apps. What started as a personal project is now the pool control experience that Pentair owners have been waiting for.

Founder & Lead Developer

Mark A. Hale, PhD — Founder of Smart Pool
Mark A. Hale, PhD
Founder · Smart Pool

Smart Pool exists because Mark got tired of fighting with his own pool app. As a pool owner with a Pentair IntelliCenter system, he found the experience slow, unintuitive, and miles behind what modern software should feel like. So he did what Silicon Valley engineers do — he built something better.

The moment the first version was running, the Pentair app was gone for good. Controlling the pool became genuinely easy: one tap to set a scene, voice commands through Alexa, live status at a glance. The kind of experience that should have existed from day one. That feeling — of something just working — is what drives every decision in Smart Pool's design.

Mark brings over 25 years of enterprise and consumer software experience to that mission. As Division CTO at Intuit QuickBooks he led engineering at scale for millions of small businesses. As CTO at Demandforce — one of the fastest-growing SaaS platforms in healthcare, later acquired by Intuit — he built products that changed how professionals run their practices. His research at the Georgia Institute of Technology, focused on distributed systems and early internet protocols, helped shape the architecture of the modern web.

That depth of experience — from research lab to Silicon Valley boardroom — now flows into an app that makes your backyard better. Smart Pool is free to enjoy, built with the same care and craft that went into products used by millions.

Intuit QuickBooks
Division CTO
Demandforce → Intuit
CTO & Co-founder
Georgia Institute of Technology
Research Faculty
Education
PhD, Georgia Tech
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Security First
Your Pentair password is never stored. Credentials are protected by iOS Keychain and AWS enterprise-grade encryption.
Built to Last
Runs on AWS Lambda and DynamoDB — the same infrastructure behind the world's largest consumer platforms. Designed for 99.9% uptime.
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No Bloat
Every screen has one job. No feature creep, no unnecessary steps. Built by someone who actually uses it every day.